At Spin Master I had the honor of working in several roles on the global Brand Design team with some of the most notable brands, creatives and professionals in the toy, entertainment and games industry.
Starting out as Senior Production Artist and quickly promoted to Production Art Manager, I established and led Spin Master's first creative production team, growing from 2 to 13 artists while supporting designers in rolling out multilingual packaging assortments, extensions, and more. As Brand Design Manager, I led a team of designers, production artists, and structural engineers for the Dolls & Interactive toy packaging portfolio, ensuring alignment on brand identity and messaging across stakeholders. And finally, as Creative Production Operations Lead, I directed various teams within Brand Design to optimize workflows and enhance collaborations within the global department and its stakeholders.
Notable Spin Master IP and licensed brands that I and my teams have contributed to over the course of my tenure include (but not limited to): Batman, DC Universe, PAW Patrol, Kinetic Sand, Unicorn Academy, Wizarding World of Harry Potter, DreamWorks Dragons, Bakugan, Monster Jam, Hatchimals, SuperCross, Gabby’s Dollhouse, Meccano/Erector, Mighty Express, Unicorn Academy and more.